{ "item_title" : "Intro to PR in the Age of AI Search", "item_author" : [" Tarek Riman "], "item_description" : "When someone asks ChatGPT, Perplexity, or Google's AI Overviews which company to choose, only a few brands get named. The rest are invisible. Being found has become being cited - and the research is clear about what earns those citations: credible, third-party, earned media. Intro to PR in the Age of AI Search is a practical, no-hype playbook for the new reality of discovery. Written for a general business audience - founders, marketers, communications teams, and business owners - it shows exactly how public relations now decides whether AI engines recommend you, and what to do about it. Grounded in the latest 2025-2026 research, this book turns the shift into a clear, step-by-step system: - Why earned media drives the large majority of AI citations, and why brand mentions outweigh backlinks for AI visibility- The real difference between SEO, AEO, and GEO, and how they fit together- How AI engines actually decide what to trust, and how to earn that trust- The PR engine: digital PR, original research, thought leadership, reviews, and community signals machines read- How to optimize content, entities, and structure so engines can find, understand, and cite you- Pitching, press releases, and platform-by-platform tactics for ChatGPT, Perplexity, Gemini, and AI Overviews- How to measure AI visibility, prove ROI, and build the team and workflow to sustain it Inside you'll also find a complete toolkit: a PR and GEO prompt library, pitch and press-release templates, a tool directory, checklists and worksheets, two full worked examples, playbooks by business type, a 12-month roadmap, and a data appendix with the key statistics and sources. If your customers are asking AI which option is best, this book shows you how to make sure your brand is in the answer.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/818/459/9798184592466_b.jpg", "price_data" : { "retail_price" : "17.61", "online_price" : "17.61", "our_price" : "17.61", "club_price" : "17.61", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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