{ "item_title" : "Introduction to Airline Industry", "item_author" : [" Godhuli Raman "], "item_description" : "This book offers a comprehensive journey through the evolution of the airline industry, tracing its development from inception to its current dynamic and resilient state-soaring high despite numerous challenges. It serves as an essential guide for students undertaking degree, diploma, and certification courses. The content is thoughtfully aligned with the BBA Aviation Management curriculum of Bengaluru City University, specifically tailored for the first- semester course Introduction to Airline Industry.Key Take aways: - Understand the historical development and structure of the Airline Industry- Analyse the economic factors influencing Airline profitability and competitiveness- Role of Key players in the Aviation eco system- Impact of regulatory frameworks on Airline operations and Customer experience- Challenges and opportunity presented by emerging technology and sustainability initiativesFeaturing concise explanations with vivid images, this book facilitates efficient and engaging learning. It is designed for flexible use-as both a reference and a primary teaching resourcefor students, educators, and institutions. Thoughtfully drafted chapter questions and multiple-choice quizzes with detailed answers enhances readers' acuity in interpreting and critically understanding the content. This versatile resource equips readers with the knowledge and critical thinking skills essential for a successful career in this dynamic and ever-evolving industry.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/890/207/9798902076018_b.jpg", "price_data" : { "retail_price" : "21.99", "online_price" : "21.99", "our_price" : "21.99", "club_price" : "21.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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