{ "item_title" : "An Introduction to COMMUNICATION SKILLS AND PERSONALITY DEVELOPMENT", "item_author" : [" Dr Rajashekhar M. Yarbagi "], "item_description" : "Communication has an important place in human society. Social awareness is the product of communication. Communication is the process of transmitting information and common understanding from one person to another. The study of communication is important, because every administrative function and activity involves some form of direct or indirect communication. Communication is the basis of social interaction. Communication skill can decide our success in social life in general and professional life in particular. In the process of communication, the sender of the message and its receiver may have to face certain obstacles called 'barriers of communication'.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/38/772/675/1387726757_b.jpg", "price_data" : { "retail_price" : "7.26", "online_price" : "7.26", "our_price" : "7.26", "club_price" : "7.26", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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