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{ "item_title" : "Introduction to E-Business", "item_author" : [" Colin Combe "], "item_description" : "An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/75/066/731/0750667311_b.jpg", "price_data" : { "retail_price" : "87.99", "online_price" : "87.99", "our_price" : "87.99", "club_price" : "87.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Introduction to E-Business|Colin Combe

Introduction to E-Business

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Overview

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

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Details

  • ISBN-13: 9780750667319
  • ISBN-10: 0750667311
  • Publisher: Routledge
  • Publish Date: April 2006
  • Dimensions: 9.68 x 7.44 x 0.93 inches
  • Shipping Weight: 1.89 pounds
  • Page Count: 448

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