{ "item_title" : "Introduction to E-Commerce", "item_author" : [" Zheng Qin", "Guolong Wang", "Wanqiu Deng "], "item_description" : "This book brings together the new trends, new knowledge, new methods and new tools in the development of e-commerce in China and global, and appropriately expounds the basic concepts and cultural concepts of e-commerce from the perspective of e-commerce basic knowledge and e-commerce culture. The key technology involved including e-commerce support, payment and security are introduced. This book highlights the practical application of the applied psychology of e-commerce in business activities, and expounds the system structure, transaction mode and decision-making strategy paradigm of e-commerce with typical examples. This book helps readers to understand the basic concepts, the latest knowledge and the way of e-commerce development. This book elaborates the theory, specific tools, methods and practical experience, which can be used as a textbook or professional book for e-commerce courses, and also a reference book for interested readers.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/81/977/789/9819777895_b.jpg", "price_data" : { "retail_price" : "129.99", "online_price" : "129.99", "our_price" : "129.99", "club_price" : "129.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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