{ "item_title" : "Introduction to Electronic Media and Broadcasting", "item_author" : [" Antonio Farrell "], "item_description" : "The media that use and electronic devices to access the content is known as electronic media. The most commonly used electronic media include audio and video recordings, multimedia presentations, CD-ROM, slide presentations and online content. Electronic media can be in analog electronic data or in digital electronic data format. Devices that are used in the electronic communication processes such as telephone, desktop computer, radio, television, game console and handheld device, are also considered as electronic media. The distribution of video or audio content to a wide audience through mass communication medium is referred to as broadcasting. Electronic broadcasting includes radio broadcasting, film and TV broadcasting and the use of social media communication. This book provides comprehensive insights into the field of electronic media and broadcasting. Most of the topics introduced herein cover new techniques and their applications. Through this book, we attempt to further enlighten the readers about the new concepts in this field.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/63/238/884/1632388847_b.jpg", "price_data" : { "retail_price" : "155.00", "online_price" : "155.00", "our_price" : "155.00", "club_price" : "155.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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