{ "item_title" : "An Introduction to Email Marketing and Strategy", "item_author" : [" Adam Redding "], "item_description" : "If you're a small business owner, an entrepreneur, or even an email marketing professional, you might be trying to tackle the following questions? -How do I build a successful email strategy? -What are the basic email metrics, and how do I interpret them? -How do I create a great email that will increase my click through rates? -What's the best way to craft a subject line? The Introduction to Email Marketing and Strategy guide will give you tools to build a successful email strategy that will dramatically improve your customer engagement, and ultimately your sales. With the email guide, you will get: -The 6 principles for creating a great email, with examples. -An introduction to basic email marketing concepts with definitions and terminology. -Definitions of various email metrics, such as open rate, click through rate, unsubscribe rate and more. -Tools for understanding email metrics and how to apply them in practice. -A step by step guide to building an effective email strategy. YOU WILL ALSO GET: -Comparable industry metrics, so you can understand what successful metrics look like. -A summary of what types of emails your competitors are doing, broken out by industry. GUIDE DETAILS: -More than 250 tips -Compiled from Fortune 1,000 companies Take action today and download this book. Regularly priced at $9.99.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/52/340/471/152340471X_b.jpg", "price_data" : { "retail_price" : "10.99", "online_price" : "10.99", "our_price" : "10.99", "club_price" : "10.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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