{ "item_title" : "An Introduction to Intellectual Property", "item_author" : [" Franklyn Irizarry "], "item_description" : "Intellectual property is a subject matter that may not be well-known to many laypeople in our society. Most of the books available on the web as well as in bookstores and libraries everywhere are highly specialized, very technical and written for and by experts in the field. However, this book is one of the few exceptions. It's intended for writers, content creators, artists, inventors, entrepreneurs, and businesspeople who have little or no knowledge of the subject but who are interested in acquiring it. An Introduction to Intellectual Property is written is simple, everyday language. The book addresses the need for information about intellectual property that's basic and general in scope, while at the same time covering in detail the four types of intellectual property: patents, trademarks, copyrights, and trade secrets, each with its own chapter. It was conceived as a starting point; a primer if you will. Once the reader learns the basic concepts, he or she can then move on to more advanced sources of information.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/831/739/9798317394127_b.jpg", "price_data" : { "retail_price" : "19.95", "online_price" : "19.95", "our_price" : "19.95", "club_price" : "19.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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