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An Introduction to Quantitative Research Methods for Marketing|Ahmad Daryanto

An Introduction to Quantitative Research Methods for Marketing : Tools and Techniques Using SPSS and R

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Overview

This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.

This item is Non-Returnable

Details

  • ISBN-13: 9781032525662
  • ISBN-10: 1032525665
  • Publisher: Routledge
  • Publish Date: June 2025
  • Dimensions: 9.61 x 6.69 x 1.06 inches
  • Shipping Weight: 2.15 pounds
  • Page Count: 454

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