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An Introduction to Quantitative Research Methods for Marketing : Tools and Techniques Using SPSS and R
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Overview
This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.
This item is Non-Returnable
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Details
- ISBN-13: 9781032525662
- ISBN-10: 1032525665
- Publisher: Routledge
- Publish Date: June 2025
- Dimensions: 9.61 x 6.69 x 1.06 inches
- Shipping Weight: 2.15 pounds
- Page Count: 454
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