Introduction to Travel and Tourism : An International Approach
Overview
The fundamentals of travel and the impacts of tourism throughout history and the world
Introduction to Travel and Tourism: An International Approach presents an all-encompassing exploration of the travel industry. Whether you are planning a career in travel or simply enjoy new places, this book offers in-depth information from a global perspective. Authoritative discussion covers tourism, attractions, food, planning, accommodations, transportation and more, with a full examination of economics, cultural impact, environmental effects, and governmental involvement. Insightful explanations surrounding marketing, feasibility, travel agencies, wholesalers and operators will appeal to career-minded readers, and an appendix covering franchising offers new perspective on the industry's future.
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Details
- ISBN-13: 9780471288626
- ISBN-10: 0471288624
- Publisher: John Wiley & Sons
- Publish Date: March 1989
- Dimensions: 9.45 x 7.73 x 0.86 inches
- Shipping Weight: 1.79 pounds
- Page Count: 384
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