{ "item_title" : "Inventing for Dummies", "item_author" : [" Pamela Riddle Bird", "Forrest M. Bird "], "item_description" : "Full coverage of the ins and outs of inventing for profit Protect your idea, develop a product - and start your business Did you have a great idea? Did you do anything about it? Did someone else? Inventing For Dummies is the smart and easy way to turn your big idea into big money. This non-intimidating guide covers every aspect of the invention process - from developing your idea, to patenting it, to building a prototype, to starting your own business. The Dummies Way * Explanations in plain English * Get in, get out information * Icons and other navigational aids * Tear-out cheat sheet * Top ten lists * A dash of humor and fun Discover how to: * Conduct a patent search * Maintain your intellectual property rights * Build a prototype product * Determine production costs * Develop a unique brand * License your product to another company", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/76/454/231/0764542311_b.jpg", "price_data" : { "retail_price" : "22.99", "online_price" : "22.99", "our_price" : "22.99", "club_price" : "22.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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