{ "item_title" : "The Inventor Handbook", "item_author" : [" Peter D. Keefe", "Joseph P. Carrier "], "item_description" : "I can say without reservation that Peter Keefe's book, The Inventor Handbook, is an essential read and reread for anyone with an idea.-- Harrison H. Schmitt, Apollo 17 AstronautWhy is The Inventor Handbook an essential read and reread for anyone with an idea?Because it will teach YOU:the art of transforming an idea into an invention;the strategies of converting an invention into a commercially valuable patent; andthe tactics of bringing an invention to market with the aim to make serious money.Written in an easy-to-read style by a patent attorney with over 40 years of experience, its tons of examples include the Author's own patent application for his invention, the Thawometer, which matured into U.S. Patent 9,410,730. Novice and seasoned inventors alike will find The Inventor Handbook a treasure-trove of how-to information. You'll know what your patent attorney needs to do for you to succeed.Part I, Inventing, explores the subtleties of the process: how ideas originate, what characterizes a good idea, and how to turn that good idea into a perfected invention. To help you along the way, topics include the searching of prior art, assertions of co-inventorship, and claims of ownership by an employer.Chapter 1: Catching an IdeaChapter 2: Idea to InventionChapter 3: SearchingChapter 4: Invention PerfectionChapter 5: Ownership IssuesPart II, Patenting, explains the arcane formalities necessary to obtain a patent. You'll understand what a patent is and is not; how the U.S. Patent Office works and how it fits into the international patent system; why patent applications are written according to a time tested standard; exactly what a patent claim is and how claims define the extent of your patent protection; how to find a patent attorney, know how to work with him/her and be on the lookout for practice, procedure and billing irregularities; and finally, the tricks, strategies and maneuvers that can win you a patent.Chapter 1: Patents OverviewChapter 2: The Patent OfficeChapter 3: Patent AttorneysChapter 4: Patent ApplicationsChapter 5: Patent ProsecutionPart III, Marketing, reveals how to make money from your invention. Understanding the economic merits of your invention and recognizing how it fits into the marketplace is a challenge, but an achievable one. How this essential knowledge is then parlayed into a manufacturer match is key. You'll learn how to approach a prospect and navigate the maxims of marketing.Chapter 1: How to Sell Your InventionChapter 2: Types of DealsChapter 3: Business EntitiesChapter 4: The Ten Maxims of MarketingChapter 5: Invention Marketing FirmsEpilogue: Marketing of the Thawometer", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/73/266/247/1732662479_b.jpg", "price_data" : { "retail_price" : "24.95", "online_price" : "24.95", "our_price" : "24.95", "club_price" : "24.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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