{ "item_title" : "The Invisible Rules Of Human Behaviour", "item_author" : [" Roy Moses "], "item_description" : "Why do intelligent people make predictable mistakes? Why does the first number we see influence our decisions? Why do we stay with bad choices simply because we have already invested time or money? And why can a crowd, a headline, or a confident opinion change what we believe?The Invisible Rules of Human Behaviour explores the hidden psychological forces that shape everyday decisions-often without our awareness. Through clear explanations and relatable examples, Roy Moses reveals how mental shortcuts, emotional reactions, social pressures, and distorted perceptions influence the choices we make.From anchoring and confirmation bias to loss aversion, decision fatigue, groupthink, FOMO, overconfidence, and the planning fallacy, this book shows you how your mind can quietly steer you toward predictable errors.More importantly, it provides practical ways to slow down, question your assumptions, recognize psychological traps, and make better decisions.You cannot eliminate every bias. But you can learn to recognize when your thinking is being influenced-and build better systems for choosing what to do next.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/819/129/9798191292441_b.jpg", "price_data" : { "retail_price" : "9.99", "online_price" : "9.99", "our_price" : "9.99", "club_price" : "9.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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