{ "item_title" : "It's the Bottom Line That Matters", "item_author" : [" Jennifer R. Glass "], "item_description" : "Unleash the Power of Digital Marketing for Your BusinessAre you an entrepreneur or professional who wants to: Understand the core principles of digital marketing and transform your online presence?Craft a bulletproof digital marketing strategy that gets results?Master essential tactics like SEO, social media marketing, and email marketing?This comprehensive guidebook equips you with all the knowledge and actionable strategies you need to thrive in the ever-evolving digital landscape.Why This Book Stands OutBeginners to Advanced Users: Whether you're a complete novice or a seasoned marketer looking to refine your approach, this book provides a clear roadmap to success.Actionable Guidance: Each chapter is followed by a dedicated action guide section that reinforces the concepts learned and equips you with practical steps to implement in your own business.Holistic Marketing Coverage: This book goes beyond just social media marketing. It delves into fundamental digital marketing principles, explores a vast range of tactics, and shows you how to integrate them for maximum impact.Dive Deep into Essential Marketing Topics: Building a strong foundation for digital marketing successCrafting effective digital marketing strategiesLeveraging the power of content marketing, including blogging and video marketingMastering email marketing to nurture leads and grow customer relationshipsUnderstanding influencer marketing and its potential to amplify your reachExploring local marketing strategies to connect with customers in your areaUtilizing pay-per-click (PPC) advertising to drive targeted trafficIntegrating social media platforms like Facebook and Instagram into your marketing mixUnlocking the secrets of mobile marketing to reach customers on the goHarnessing the power of business model innovation to stay ahead of the curve.And Much More!Social media landscape summary: Gain valuable insights into the ever-changing social media landscape to inform your social media strategy.Performance marketing: Explore performance marketing tactics to maximize your return on investment (ROI).Search engine management (SEM): Understand how to optimize your website for search engines and get discovered by your target audience.Website analytics with Google Analytics: Learn how to leverage website analytics to measure your marketing performance and make data-driven decisions.Key performance indicators (KPIs): Identify and track the right KPIs to measure your marketing success.By Jennifer R. Glass, Marketing GuruThis book is written by Jennifer R. Glass, an award-winning business growth expert, TV producer, and CEO of Business Growth Strategies International. Her vast experience empowers you to learn from the best and implement proven marketing strategies.Invest in your digital marketing success today and watch your business soar!", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/887/317/9798873177882_b.jpg", "price_data" : { "retail_price" : "24.95", "online_price" : "24.95", "our_price" : "24.95", "club_price" : "24.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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