{ "item_title" : "It's Not Just PR 2e P", "item_author" : [" Coombs", "Holladay "], "item_description" : "In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society's values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars ", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/11/855/400/1118554000_b.jpg", "price_data" : { "retail_price" : "43.95", "online_price" : "43.95", "our_price" : "43.95", "club_price" : "43.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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