{ "item_title" : "Ivan Pavlov", "item_author" : [" Josh Graham "], "item_description" : "The dogs. The bell. The drool. Almost everything you think you know about Ivan Pavlov is wrong.He never built his science on a bell. He won his Nobel Prize for digestion, not conditioning. And he was far stranger, and braver, than the textbook caricature allows: a priest's son who became an atheist, a Russian who openly defied the Bolsheviks and was sheltered by them anyway, a man who demanded cold objectivity at the laboratory bench and wept over the arrest of his students beyond it.Ivan Pavlov: A Gateway to His Life, Ideas, and Legacy recovers the real scientist from the cartoon. In clear, human prose, it follows Pavlov from a provincial parsonage to the summit of world physiology - through the physiology factory that bottled and sold dog gastric juice to fund the laboratory, the soundproof Tower of Silence built to isolate a single learned signal, the Leningrad flood that became an accidental experiment in trauma, and the quiet decision that turned a nuisance in a digestion experiment into a whole science of learning.Inside, you'll discover: Why he called the reflex conditional, not conditioned - and how one mistranslation reshaped a century of psychologyHow his discovery runs straight through modern habit, craving, fear, and the engineered signals in the apps in your pocketWhere his grand theory of the brain failed, and which of his findings still stand todayThe fair, unflinching reckoning his story demands - the animals, the Soviet state, and the mythPart of the Pioneers of Human Behaviour series: premium, accessible, carefully researched gateways into the people who changed how we understand the mind. Quotations and key facts are checked against primary texts and trusted scholarship.Whether you are a student, a professional, or simply curious about why your hand reaches for your phone at the sound of a notification, this is the honest, illuminating introduction to one of the most misunderstood scientists of his century.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/819/061/9798190617023_b.jpg", "price_data" : { "retail_price" : "12.99", "online_price" : "12.99", "our_price" : "12.99", "club_price" : "12.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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