{ "item_title" : "The Language of Science", "item_author" : [" Carol Reeves "], "item_description" : "The communication of scientific principles is becoming increasingly important in a world that relies on technology. Exploring the use of scientific language in the news and examining how important scientific ideas are reported and communicated, this title in the Intertext series takes a look at the use and misuse of scientific language and how it shapes our lives.The Language of Science:explores the goals of, and problems with, scientific language and terminologydemonstrates the power and misuse of scientific discourse in the mediaexamines the special qualities of scientific communicationexplores how science and popular culture interactis illustrated with a wide range of examples from the MMR vaccine to AIDS and the biological weapons debate, and includes a glossary as well as ideas for further reading.This practical book is ideal for post-16 to undergraduate students in English Language, Linguistics, Journalism, Communications Studies or Science Communication.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/41/534/636/0415346363_b.jpg", "price_data" : { "retail_price" : "33.99", "online_price" : "33.99", "our_price" : "33.99", "club_price" : "33.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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