{ "item_title" : "The Language of Success", "item_author" : [" Tom Sant "], "item_description" : "Language is the medium of business. To be successful, we need to communicate effectively not only when speaking but in writing as well.Whether we are providing instructions to our colleagues, communicating with our customers, or advising our direct reports, language gauges success. We must be able to deliver clear, accurate messages that inform, persuade and motivate. Unfortunately, people lapse into habits that interfere with their ability to communicate.In The Language of Success, author Tom Sant helps you master the lost art of clear writing and: eliminate ambiguities, jargon and grandiose claimsmaster proper paragraph structure so the message doesn't get muddledavoid misconstrued or misleading termswrite clear concise sentences that follow the first time right ruleuse e-mail professionally and efficientlycreate career-enhancing reportsThis book shows you how to avoid common mistakes, and to write lucid, concise, and accurate e-mails, letters, performance appraisals, and presentations.Honest and authoritative, The Language of Success will gives you practical techniques to help you cut through the fluff, guff, geek, and hyperbole, write exceptional business documents, and get your message heard.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/0/81/447/473/081447473X_b.jpg", "price_data" : { "retail_price" : "19.99", "online_price" : "19.99", "our_price" : "19.99", "club_price" : "19.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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