{ "item_title" : "Launch Your Inner Entrepreneur", "item_author" : [" Charlene Walters "], "item_description" : "Practical, specific advice and strategies to help women develop an entrepreneurial mindset Entrepreneurship has always skewed male--from availability of funding to how-to books that assume a primarily male audience. And yet, 36% of all small business or franchise owners are women, and there are 13 million female-owned businesses contributing to more than $1.8 trillion in revenue. Now, with a fast-changing economy making traditional employment unsteady, there's never been a better time for becoming a fempreneur. In Launch Your Inner Entrepreneur, Charlene Walters provides the tools you need to successfully launch and grow your side hustle, start up, or small business. As a mentor on Entrepreneur magazine's Ask an Expert forum and developer of a digital entrepreneurship MBA program, Walters knows what you're facing--and can help you avoid common mistakes, find your niche, build up your personal brand and reach your entrepreneurial goals. You'll find the practical, real-world advice necessary to create the opportunities you want by embracing ten Mindset Shifts, including:Embracing an Entrepreneurial AttitudeCultivating Financial ConfidenceBranding and Building PresenceLeveraging Social Media OptionsLeading Your StartupGoing into Growth ModeRebooting, Repeating, and Avoiding Burnout Along the WayPacked with smart tips and hard-won wisdom, Launch Your Inner Entrepreneur concludes with a special bonus section, the Fempreneur Action Plan--which includes a business concept and planning worksheet, visual brand style guide, resilience and setback survival exercise, and more--to help you put the Mindset Shifts into action, now.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/26/425/916/1264259166_b.jpg", "price_data" : { "retail_price" : "32.00", "online_price" : "32.00", "our_price" : "32.00", "club_price" : "32.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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