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Launchcode : AI, Pharma and the Next Frontier, Volume 1: The Agentic Shift
Overview
Launchcode: AI, Pharma and the Next Frontier Volume 1: The Agentic Shift redefines how pharmaceutical brands go to market. Industry veteran Larry Mickelberg introduces Launchcode-an AI-native commercial operating system powered by intelligent agents that orchestrate targeting, messaging, field support, and performance in real time. This book is a strategic guide for commercial leaders ready to move beyond legacy models and embrace the future of precision, automation, and impact in pharma marketing.
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Details
- ISBN-13: 9781968615017
- ISBN-10: 1968615016
- Publisher: Axonal.AI LLC
- Publish Date: July 2025
- Dimensions: 9 x 6 x 0.59 inches
- Shipping Weight: 0.88 pounds
- Page Count: 218
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