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Launchcode|Larry Mickelberg

Launchcode : AI, Pharma and the Next Frontier, Volume 1: The Agentic Shift

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Overview

Launchcode: AI, Pharma and the Next Frontier Volume 1: The Agentic Shift redefines how pharmaceutical brands go to market. Industry veteran Larry Mickelberg introduces Launchcode-an AI-native commercial operating system powered by intelligent agents that orchestrate targeting, messaging, field support, and performance in real time. This book is a strategic guide for commercial leaders ready to move beyond legacy models and embrace the future of precision, automation, and impact in pharma marketing.

Details

  • ISBN-13: 9781968615017
  • ISBN-10: 1968615016
  • Publisher: Axonal.AI LLC
  • Publish Date: July 2025
  • Dimensions: 9 x 6 x 0.59 inches
  • Shipping Weight: 0.88 pounds
  • Page Count: 218

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