{ "item_title" : "Law, Policy and Monetization in Intellectual Property", "item_author" : [" Randall R. Rader", "Thomas Voit "], "item_description" : "This book examines numerous skills of monetization on intellectual property rights for various industries, such as media and communication, display, transgenic technology, smart vehicle, virtual reality, on-line payment, robot and industry 4.0. These analyses are complimented by in-depth cases studies and demonstrations of how companies can profit from an integrated application of all kinds of intellectual property rights through patent licensing, technology alliance, litigation, merger and acquisition. Asset evaluation and market analysis with strategy planning are elaborated by experts from leading companies. Patent profile analysis to reveal the business strategy, research and product development, and future directions for industry partnerships are demonstrated. This book is essential reading for anyone involved or interested in intellectual property law, and will also appeal to those in the business word connected with managing intellectual property and confronting competition. ", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/52/756/862/1527568628_b.jpg", "price_data" : { "retail_price" : "67.95", "online_price" : "67.95", "our_price" : "67.95", "club_price" : "67.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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