{ "item_title" : "Lead or Bleed", "item_author" : [" Tom Parsons "], "item_description" : "You're fighting for attention in a crowded market. Your competitors promise quick results, your ads feel like guesswork, and every dollar you spend seems harder to track.You're not alone, and it doesn't have to stay this way.In Lead or Bleed, local marketing expert Tom Parsons shares the proven, no-fluff framework that has helped thousands of businesses stop wasting money and start generating leads that last. Through vivid analogies, real-world stories, and straightforward guidance, he shows you how to:- Build belief in your brand through clear, consistent messaging- Design a funnel that turns attention into action- Understand the psychology behind how local customers really buy- Align your team and your media toward measurable resultsWhether you're a business owner, marketer, or sales leader, this book gives you the clarity, structure, and confidence to lead your market instead of chasing it.Because in the end, you either get leads or you bleed them.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/96/282/583/1962825833_b.jpg", "price_data" : { "retail_price" : "28.99", "online_price" : "28.99", "our_price" : "28.99", "club_price" : "28.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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