menu
{ "item_title" : "Leading in a Social World", "item_author" : [" R. Aaron Templer "], "item_description" : "Marketers have long had their hands on the levers of social media, and have biased us into a way of thinking about online social constructs that actually stands in contrast to the way social networks generate value. Leading in a Social World exposes both the shortcomings of the tactics-focused social media marketing approach on which so many marketing professionals, leaders, organizations and brands rely, and the questionable data upon which many of their decisions are based. The better way is through building social capital-not with better marketing skills, but with stronger leadership acumen. Leading in a Social World shows you how. ", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/73/763/970/173763970X_b.jpg", "price_data" : { "retail_price" : "24.99", "online_price" : "24.99", "our_price" : "24.99", "club_price" : "24.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Leading in a Social World|R. Aaron Templer

Leading in a Social World

local_shippingShip to Me
In Stock.
FREE Shipping for Club Members help

Overview

Marketers have long had their hands on the levers of social media, and have biased us into a way of thinking about online social constructs that actually stands in contrast to the way social networks generate value. Leading in a Social World exposes both the shortcomings of the tactics-focused social media marketing approach on which so many marketing professionals, leaders, organizations and brands rely, and the questionable data upon which many of their decisions are based. The better way is through building social capital-not with better marketing skills, but with stronger leadership acumen. Leading in a Social World shows you how. 

Details

  • ISBN-13: 9781737639701
  • ISBN-10: 173763970X
  • Publisher: Templer Tantrums LLC
  • Publish Date: September 2021
  • Dimensions: 9 x 6 x 0.69 inches
  • Shipping Weight: 1.13 pounds
  • Page Count: 234

Related Categories

You May Also Like...

    1

BAM Customer Reviews