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Learning Organizational Behavioral Cases|John Lok

Learning Organizational Behavioral Cases

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Overview

This book is arranged in four thematic discussion. The first discussion begins by identifying the fundamental building blocks of marketing. The second thematic discussion focuses on consumers, and on understanding the complex factors that lead to buying decisions. The third thematic discussion focuses on how these sample companies use knowledge about consumers and the broader marketing environment to develop a competitive advantage. The final thematic discussion seeks to integrate the previous chapters and provides an overview of the marketing management process in the context of an increasingly globalized marketing environment.

This item is Non-Returnable

Details

  • ISBN-13: 9798887726724
  • ISBN-10: 9798887726724
  • Publisher: Notion Press Media Pvt Ltd
  • Publish Date: July 2022
  • Dimensions: 8.5 x 5.5 x 0.45 inches
  • Shipping Weight: 0.56 pounds
  • Page Count: 196

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