{ "item_title" : "Lessons In Commerce", "item_author" : [" Raffaele Gambaro", "James Gault "], "item_description" : "Lessons in Commerce: A Textbook for Students (1904) by Raffaele Gambaro is a comprehensive guide to the principles of commerce and business. The book is intended for students studying commerce and business, and covers a range of topics including the history of commerce, the role of banks and other financial institutions, the principles of accounting and bookkeeping, and the basics of marketing and advertising.The book is divided into several sections, each of which covers a different aspect of commerce. The first section provides an overview of the history of commerce, tracing the development of trade and commerce from ancient times to the present day. The second section focuses on the role of banks and other financial institutions in commerce, and covers topics such as the functions of banks, the types of financial instruments available, and the role of credit in commerce.The third section of the book covers the principles of accounting and bookkeeping, including the different types of financial statements, the principles of double-entry bookkeeping, and the importance of accurate record-keeping in commerce. The fourth section covers the basics of marketing and advertising, including the principles of market research, the different types of advertising media available, and the importance of branding and product differentiation.Overall, Lessons in Commerce: A Textbook for Students (1904) is a comprehensive and informative guide to the principles of commerce and business, and is an essential resource for anyone studying or working in these fields.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/16/604/035/1166040356_b.jpg", "price_data" : { "retail_price" : "29.95", "online_price" : "29.95", "our_price" : "29.95", "club_price" : "29.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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