{ "item_title" : "Life Science Management", "item_author" : [" Avo Schönbohm", "Hans Henning Von Horsten", "Philipp Plugmann "], "item_description" : "Part 1. Markets & Strategies.- Chapter 1. Development of the Life Sciences Industry Over the Past 30 Years.- Chapter 2. Venture Capital Perspectives on Life Science Innovation.- Chapter 3. Implications of Precision Medicine on Marketing & Sales Strategies.- Chapter 4. Intellectual Property in the Life Science Field - With a Focus on Patents.- Part 2. Technology & Data.- Chapter 5. How Ai Can Help Avoid Catastrophic Overload of Healthcare System in Times of a World-wide Pandemic.- Chapter 6. Event-driven Architecture for a Medical Records System.- Chapter 7. Hospitals of the Future - How Can We Get There?.- Part 3. Change & Innovation.- Chapter 8. Life Science Management as a Multi-disciplinary Challenge in Global Innovation Competition.- Chapter 9. Trust and Incentives in Driving a Collaborative Innovation - South Korean Life Science Industry.- Chapter 10. Drivers for Changes in the Evidence Generating Network for Biopharmaceuticals - the Impact of the Covid-pandemic.- Chapter 11. Open Innovation in the Life Science Industry.- Part 4. Leaders & Entrepreneurs.- Chapter 12. Ludic Leadership: the Counter-intuitive Case for Playing Games in the Life Science Industry.- Chapter 13. Learning to Lead - a Non-profit Organization Perspective.- Chapter 14. Setting Up a Company in the Life Science Sector.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/3/03/098/763/3030987639_b.jpg", "price_data" : { "retail_price" : "99.99", "online_price" : "99.99", "our_price" : "99.99", "club_price" : "99.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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