{ "item_title" : "Life Time Value", "item_author" : [" Phillip Bouwman "], "item_description" : "Unsurprisingly, opening the door to the business world is filled with many challenges and obstacles.While it may be a common goal for anyone worldwide to run a business efficiently, only some achieve it. The main aim of this book is to debunk some of the most shared myths and misconceptions entrepreneurs follow and have been following mindlessly over the past couple of decades. Unfortunately, because various businesses follow these myths, they may suffer huge losses and never really come around to achieving their desired success. In this book, you will get an insight into how each chapter debunks a myth and the valid reasons for the debunking. Reasoning is essential for everything to make sense; mindlessly following a myth and risking your future is never wise. This book will give you insights to help you succeed in business. Apart from debunking the myths, this book also brings other things into perspective, such as understanding today's fundamental pillars of the business environment, globalisation, technology, ethics, etc. This book aims to debunk myths with reasoning and help you comprehend the art and science of managing a business in an engaging, interesting, and relevant way.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/832/308/9798323088232_b.jpg", "price_data" : { "retail_price" : "12.39", "online_price" : "12.39", "our_price" : "12.39", "club_price" : "12.39", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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