{ "item_title" : "Light in the Hidden Mind", "item_author" : [" Sanobar "], "item_description" : "Language isn't just about conveying information. It carries hidden baggage - attitudes towards the speaker, the listener, and even the world itself. These attitudes can be subtle, like the lightness of a feather. Imagine describing a situation as bright or illuminating. These words paint a positive picture, suggesting clarity and understanding. Conversely, terms like dim or shadowy cast a darker tone, hinting at confusion or negativity. Light-based metaphors aren't the only ones. Formal language can feel heavy and authoritative, while informal speech is light and casual. Even slang, with its playful nature, sheds a lighthearted perspective. Our choice of words isn't random. By understanding the subtle weight of language, we can illuminate hidden meanings and craft messages that land with precisely the right touch.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/3/38/422/690/3384226909_b.jpg", "price_data" : { "retail_price" : "16.99", "online_price" : "16.99", "our_price" : "16.99", "club_price" : "16.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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