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{ "item_title" : "Like", "item_author" : [" Martin Reeves", "Bob Goodson", "Joel Richards "], "item_description" : "Over seven billion times a day, someone taps a like button. How could something that came out of nowhere become so ubiquitous and so familiar--and even so addictive? What problem does it solve for people, and why does a like feel so good? And by the way, who invented the like button in the first place? In Like, bestselling author and renowned strategist Martin Reeves and coauthor Bob Goodson--Silicon Valley veteran and participant in the invention of the like button--take listeners along on a fascinating quest to find out what's behind the world's friendliest icon. It's a story that starts out as simply as a thumbs-up cartoon but ends up presenting surprises and new mysteries at every turn, some of them as deep as anthropological history and others as speculative as the AI-charged future. But this isn't just the story of the like button. It's so much more. Using the origin story and evolution of the like button as a jumping-off point, the authors take listeners on a fun and fascinating journey through the world of business, offering smart and surprising insights into technology, innovation, creativity, invention, and even us.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/822/850/9798228509849_b.jpg", "price_data" : { "retail_price" : "45.95", "online_price" : "45.95", "our_price" : "45.95", "club_price" : "45.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Like|Martin Reeves

Like : The Button That Changed the World

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Overview

Over seven billion times a day, someone taps a like button. How could something that came out of nowhere become so ubiquitous and so familiar--and even so addictive? What problem does it solve for people, and why does a "like" feel so good? And by the way, who invented the like button in the first place? In Like, bestselling author and renowned strategist Martin Reeves and coauthor Bob Goodson--Silicon Valley veteran and participant in the invention of the like button--take listeners along on a fascinating quest to find out what's behind the world's friendliest icon. It's a story that starts out as simply as a thumbs-up cartoon but ends up presenting surprises and new mysteries at every turn, some of them as deep as anthropological history and others as speculative as the AI-charged future. But this isn't just the story of the like button. It's so much more. Using the origin story and evolution of the like button as a jumping-off point, the authors take listeners on a fun and fascinating journey through the world of business, offering smart and surprising insights into technology, innovation, creativity, invention, and even us.

Details

  • ISBN-13: 9798228509849
  • ISBN-10: 9798228509849
  • Publisher: Ascent Audio
  • Publish Date: April 2025

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