{ "item_title" : "The Local Business Owner's Guide to SEO", "item_author" : [" Sam Hembury "], "item_description" : "Confused by SEO jargon? You're not alone. Every local business owner knows they need to do SEO - but every time you try to learn, you're hit with technical terminology that might as well be a foreign language. This guide changes that. Written by Sam Hembury, founder of Pink Frog Studio and digital marketing specialist, The Local Business Owner's Guide to SEO strips away the complexity and explains - in plain English - exactly how to get your business found on Google. What you'll learn: - How Google actually decides what to show (and how to influence it)- Why your website speed matters more than ever - and how to check it- The truth about Google Business Profile and local search- How to get more reviews (the right way)- What structured data really means for your business- Content that attracts customers, not just clicks- How AI is changing search - and what to do about it This book is for you if: - You run a local business and want more customers from Google- You're tired of agencies promising the moon and delivering nothing- You want to understand what's actually possible before spending money- You prefer straight talk over technical waffle Some of this you can do yourself. Some requires professional help. This guide is honest about which is which. 2026 Edition - fully updated for AI Overviews, mobile-first indexing, and the latest Google changes.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/824/276/9798242762305_b.jpg", "price_data" : { "retail_price" : "18.99", "online_price" : "18.99", "our_price" : "18.99", "club_price" : "18.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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