{ "item_title" : "The Local Revenue Machine", "item_author" : [" Anthony Farrior "], "item_description" : "Stop Being a Busy but Broke Contractor. Start Building a Revenue Machine.Are you tired of working 60+ hours a week, only to watch your margins disappear into overhead, fuel costs, and administrative chaos? You aren't alone. Thousands of physical service business owners in plumbing, HVAC, electrical, and general contracting are trapped in a cycle of job-to-job survival.You've been told that scaling means buying more trucks and working harder. That is a lie.The Local Revenue Machine reveals why the old territory model of home services is dead. In the age of AI search and digital-first consumers, your physical presence matters less than your digital footprint. To scale, you must stop being a laborer and start being an architect.In this book, you will master the exact systems to: Dominate Generative Engine Optimization (GEO): Implement the precise schema-markup strategies that make you the only choice when local customers ask AI tools like Perplexity or ChatGPT to solve their emergency.The Proof of Life Sales Script: Transform your field technicians from defensive laborers into authoritative, high-converting consultants who close high-ticket, permanent solutions on the first visit.The B2B Gateway: Stop relying on the unpredictable swings of residential emergencies. Learn how to secure high-margin, recurring revenue by becoming the ultimate risk-management partner for commercial property managers.Embedded Cash Flow: Deploy the Embedded Estimate protocol to eliminate paper-check friction and get paid before your truck even leaves the driveway.Manage from the Dashboard: Stop micromanaging crews. Learn the five critical metrics-CAC, True Job Margin, Review Velocity, LTV, and Close Rate-that allow you to scale your business by looking at a screen, not just by swinging a hammer.Proactive Growth Tactics: Access exclusive, field-tested tactics like the Neighborhood Halo ad strategy, database reactivation sequences, and non-competitor strategic alliances to generate high-quality leads on demand.Bonus Appendix: This book includes a dedicated toolkit of AI-ready prompts. Simply copy, paste, and customize these prompts to instantly generate professional invoices, LinkedIn outreach for property managers, re-engagement emails, and hyper-local ad copy.This is not a book about swinging a hammer faster. It is a blueprint for stepping out of the field and into the CEO's chair.Stop settling for a high-stress job that you own. Build a predictable, scalable, and highly profitable machine.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/818/223/9798182236058_b.jpg", "price_data" : { "retail_price" : "9.99", "online_price" : "9.99", "our_price" : "9.99", "club_price" : "9.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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