{ "item_title" : "Location and Personalisation", "item_author" : [" Daniel Ralph", "Stephen Searby "], "item_description" : "The world is charging towards the new network technologies of broadband and 3G, and new application technologies face the challenge of where they can be used. This book takes a pragmatic look at two particular application technologies - location and personalisation - and presents an understanding of the technical and business impact of these technologies. With a combination of overview papers, detailed technical case studies and a deep understanding of actual implementatio of these services within a telecommunications environment, this book will help those wishing to deliver improved services based on these capabilities. Other key topics covered include CRM and content management.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/86/341/338/0863413382_b.jpg", "price_data" : { "retail_price" : "155.00", "online_price" : "155.00", "our_price" : "155.00", "club_price" : "155.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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