{ "item_title" : "The Long Game", "item_author" : [" Linda Schalk "], "item_description" : "In a world obsessed with quick wins and viral moments, The Long Game offers a different perspective: a bold, research-backed manifesto for African brands ready to build lasting influence. Written for corporate leaders, marketers, investors, and forward-thinking entrepreneurs, this groundbreaking book explores what it truly takes to grow iconic brands across Africa and other emerging markets-through strategy, culture, and resilience. Drawing on over 400 pages of original analysis, Harvard-style referencing, and vivid case studies from South Africa, Nigeria, Kenya, Ghana, Egypt, and beyond, author Linda Schalk unpacks: Why many African brands fail to scale-and how a long-term mindset changes everything The power of cultural intelligence in shaping authentic brand identities How to blend digital transformation with local relevance The role of storytelling, trust, and shared values in winning customer loyalty What investors, CMOs, and founders need to know about Africa's next brand revolution Whether you're navigating a township-to-boardroom brand journey or leading a multinational expansion into Africa, The Long Game is your blueprint for building with purpose-and staying power. Serious. Strategic. Rooted in Africa. This is not just a business book. It's a call to play-and win-the long game.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/828/547/9798285477297_b.jpg", "price_data" : { "retail_price" : "15.00", "online_price" : "15.00", "our_price" : "15.00", "club_price" : "15.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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