{ "item_title" : "Love, Hate & Football", "item_author" : [" Daniel R. Macfarland "], "item_description" : "This is not about football. Or so you think. A team.A color.A rival you didn't choose...but learned to hate. It didn't start with logic. And you never questioned it. In this book, you won't learn tactics.Or history.Or statistics. You'll see something more uncomfortable: Why you love a team like it's part of you.Why you need someone else to lose... to feel like you won.And who turns all of that... into money. Football is not played for 90 minutes. It's lived all week.It's inherited.It repeats. And it makes you predictable. This is where something rarely said becomes visible: THE EMOTIONAL ECONOMY(TM) The system behind the biggest game in the world. You don't need to quit football. But after this... you'll know when you're watching the game...and when the game is watching you.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/819/563/9798195638801_b.jpg", "price_data" : { "retail_price" : "9.99", "online_price" : "9.99", "our_price" : "9.99", "club_price" : "9.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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