Loving the World Appropriately : Persuasion and the Transformation of Subjectivity
Overview
A revolutionary approach to rhetoric that asks why audiences need persuading. What is persuasion? For some, it is the ideal alternative to violence. For others, persuasion is simply a neutral instrumentality--a valued source of soft power. Both positions rest on a fundamental belief: persuasion is a power that resides in a speaker acting on an audience. Loving the World Appropriately asks a different, more fundamental, question: why does an audience need persuasion? In shifting our focus, James Kastely delivers a provocative new history of rhetoric and philosophy, one that describes rhetoric as more than a matter of effective communication and recasts persuasion as a philosophical concern central to notions of human subjectivity. Ultimately, Kastely insists, persuasion enables us to love the world appropriately.
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Details
- ISBN-13: 9780226822105
- ISBN-10: 0226822109
- Publisher: University of Chicago Press
- Publish Date: December 2022
- Dimensions: 9.13 x 5.98 x 0.94 inches
- Shipping Weight: 0.74 pounds
- Page Count: 264
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