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"item_title" : "Low-Income Consumers as a Source of Innovation",
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"item_description" : "The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.",
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Low-Income Consumers as a Source of Innovation : Insights from Idea Competitions in Brazilian Low-Income Communities
by Aline Krämer
Overview
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.
This item is Non-Returnable
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Details
- ISBN-13: 9783658089290
- ISBN-10: 3658089296
- Publisher: Springer Gabler
- Publish Date: March 2015
- Dimensions: 8.27 x 5.83 x 0.86 inches
- Shipping Weight: 1.12 pounds
- Page Count: 364
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