{ "item_title" : "M", "item_author" : [" Michael F. Weigold", "William Arens "], "item_description" : "M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. It takes students beyond theory to explore the roles within these organizations and consider which they might one day play themselves, all in a highly visual, condensed, and engaging format. New AI in Advertising exercises and Definitive Five features in every chapter give students opportunities to explore real-world applications of AI, develop creative skills, and connect concepts to today's advertising industry. Coverage runs from the environment and business of advertising through targeting and consumer behavior, account planning and research, the creative process, the full range of media, and integrated marketing communications. With expanded coverage of AI in advertising, updated industry examples, and the latest developments in digital media, M: Advertising combines relevant content with robust digital resources through McGraw Hill Connect to engage today's business students.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/26/542/042/1265420424_b.jpg", "price_data" : { "retail_price" : "230.25", "online_price" : "230.25", "our_price" : "230.25", "club_price" : "230.25", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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