{ "item_title" : "MARKETING Summarized", "item_author" : [" Devon Kade "], "item_description" : "Unleashing the Power of Modern MarketingStep into the dynamic world of marketing like never beforeThis isn't just another textbook-it's your ultimate guide to mastering the strategies, tools, and innovations that drive today's most successful brands. Packed with transformative insights, MARKETING Summarized is designed to empower entrepreneurs, business leaders, and marketing enthusiasts to thrive in an era defined by relentless change and boundless opportunity.From decoding the psychology of consumer behavior to leveraging cutting-edge AI, from crafting unforgettable brand stories to conquering global markets, this book reveals the secrets behind captivating customers and outpacing competitors. Discover how to: Turn your marketing efforts into an unstoppable growth engine.Navigate the complexities of digital, omnichannel, and experiential marketing.Build ethical, sustainable, and inclusive campaigns that inspire trust and loyalty.Master the art of data-driven decision-making to maximize ROI.Whether you're a startup hustler, a seasoned marketer, or an aspiring visionary, MARKETING Summarized delivers the clarity, confidence, and creative spark you need to succeed in the ever-evolving marketing landscape.Unlock your potential. Transform your approach. Revolutionize your results.TABLE OF CONTENTS: Marketing JargonIntroduction to MarketingThe Marketing Concept and PhilosophyCore Marketing PrinciplesThe Customer: Needs, Wants, and DemandMarket Research and Data AnalyticsThe Marketing EnvironmentMarket Segmentation, Targeting, and Positioning (STP)Consumer Behavior and Buying DecisionsBranding and Brand ManagementProduct Development and Product Life CyclePricing Strategies and TacticsPlace and Distribution StrategiesPromotion and Integrated Marketing Communications (IMC)Marketing Strategy and PlanningCompetitive Analysis and PositioningDigital Marketing FundamentalsSocial Media MarketingContent Marketing and StorytellingCustomer Relationship Management (CRM)Data-Driven Marketing and Marketing AnalyticsSales and Marketing IntegrationService Marketing: The Art of Creating Exceptional ExperiencesInternational and Global MarketingSucceeding in Foreign MarketsEthics, Corporate Social Responsibility (CSR), and Sustainability in MarketingInnovation and Emerging Trends in MarketingCustomer Experience (CX) and PersonalizationB2B (Business-to-Business) MarketingE-Commerce and Retail MarketingInfluencer and Affiliate MarketingViral Marketing and Word-of-Mouth (WOM): Experiential and Event MarketingMarketing in Small Businesses and StartupsFuture of MarketingFurther Reading", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/831/450/9798314505700_b.jpg", "price_data" : { "retail_price" : "16.91", "online_price" : "16.91", "our_price" : "16.91", "club_price" : "16.91", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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