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{
"item_title" : "MP Essentials of Marketing W/ Student CD-ROM and Apps 2005",
"item_author" : [" Jr. William Perreault", "E. Jerome McCarthy", "William Jr Perreault "],
"item_description" : "Covering marketing developments, this book is built around the authors' seminal 4Ps (Product, Price, Place, Promotion) framework, and integrates fresh concepts and examples. It covers: customer equity, customer-initiated interactive communications, and ethical issues. It also includes a CD featuring video clips to accompany cases in the text.",
"item_img_path" : "https://covers2.booksamillion.com/covers/bam/0/07/304/920/0073049204_b.jpg",
"price_data" : {
"retail_price" : "146.88", "online_price" : "146.88", "our_price" : "146.88", "club_price" : "146.88", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : ""
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MP Essentials of Marketing W/ Student CD-ROM and Apps 2005
Overview
Covering marketing developments, this book is built around the authors' seminal 4Ps (Product, Price, Place, Promotion) framework, and integrates fresh concepts and examples. It covers: customer equity, customer-initiated interactive communications, and ethical issues. It also includes a CD featuring video clips to accompany cases in the text.
This item is Non-Returnable
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Details
- ISBN-13: 9780073049205
- ISBN-10: 0073049204
- Publisher: Irwin/McGraw-Hill
- Publish Date: July 2005
- Dimensions: 10.42 x 8.44 x 1.28 inches
- Shipping Weight: 4.22 pounds
- Page Count: 688
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