{ "item_title" : "MS-06 Marketing for Managers", "item_author" : [" Sanjay Kumar Pathak "], "item_description" : "MS-06 Marketing for Managers Block 1 - Marketing and its Applications Introduction to Marketing Marketing in Developing Economy Marketing of Services Block 2 - Marketing Planning and Organisation Planning Marketing Mix Marketing Segmentation Marketing Organization Marketing Research and its Application Block 3 - Understanding Consumers Deteminants of Consumer Behaviour Models of Consumer Behaviour Indian Consumer Environment Block 4 - Product Management Product Decisions and Strategies Product Life Cycle and New Product Development Branding and Packaging Decisions Block 5 - Pricing and Promotion Strategy Pricing Policies and Practices Marketing Communications Advertising and Publicity Personal Selling and Sales Promotion Block 6 - Distribution and Public Policy Sales Forecasting Distribution Strategies Managing Sales Personnel Marketing and Public Policy Cyber Marketing Total-35, Solved-15, Unsolved-20 June (2003-2019) December (2002-2019)", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/8/18/908/670/8189086707_b.jpg", "price_data" : { "retail_price" : "27.99", "online_price" : "27.99", "our_price" : "27.99", "club_price" : "27.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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