{ "item_title" : "The Mad Science of Golf", "item_author" : [" Philip Moore "], "item_description" : "The Mad Science of Golf is a one-of-a-kind book that explains how golfers have been permanently sidetracked by the high-tech hype of the golf industry.Through a series of questions and answers the book will literally reprogram your thinking and give you an entirely new perspective on golf, the golf industry, and the process of improvement. The book clearly answers the questions that golfers should have been asking a long time ago.On Golf Clubs:Can anything else (that really matters) be done to a golf club?Are golf clubs REALLY getting better every year?What kind of golf clubs do you REALLY need?On The Golf Swing:If swing mechanics are so important, why do the best players in the world all swing differently?Why does your golf swing keep changing?How come no matter how many lessons you take, you always need more?On Playing Better Golf:What's the secret to scoring lower?How come some aspects of your game seem to never improve?What's the ONLY why to achieve day-to-day consistency?The Mad Science of Golf is certainly not your typical how-to golf book. It will forever change your perception of golf equipment, the golf swing, and how to play better golf. It should be in every golfer's library.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/42/595/631/1425956319_b.jpg", "price_data" : { "retail_price" : "19.95", "online_price" : "19.95", "our_price" : "19.95", "club_price" : "19.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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