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Madison and Vine : Why the Entertainment and Advertising Industries Must Converge to Survive
by Scott Donaton and Donaton Scott
Overview
Explains why the entertainment and advertising industries need to create business models based on content - commerce partnerships.
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Details
- ISBN-13: 9780071462167
- ISBN-10: 0071462163
- Publisher: McGraw-Hill
- Publish Date: November 2005
- Dimensions: 7.94 x 6.44 x 0.58 inches
- Shipping Weight: 0.49 pounds
- Page Count: 224
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