{ "item_title" : "Make Me Think", "item_author" : [" Obruche Orugbo "], "item_description" : "AI is changing UX. Are the principles you use to design products changing with it?For years, one of the most influential ideas in usability has been simple: don't make people think.Remove friction. Reduce clicks. Simplify choices. Make everything easier.That worked when technology mostly waited for people to tell it what to do.AI doesn't wait.It interprets. Predicts. Recommends. Generates. Personalises. Decides. And increasingly, it acts.So UX now faces a bigger question: When technology can think for the user, what should the user still be thinking about?Make Me Think: A Common Sense Approach to Human-Centred Design in the Age of AI is a practical rethink of UX for this new reality.Obruche Orugbo challenges a dangerous assumption: that the best experience is always the one requiring the least thought.Sometimes it is. But sometimes removing thought also removes understanding, judgement, trust and control.A financial recommendation should not be accepted simply because AI presents it confidently. An AI-generated report should not escape scrutiny because it looks polished. An automated agent should not quietly move from suggesting an action to taking it. And people should not need to become prompt engineers just to make technology understand an ordinary request.This book shows you how to design the difference.You'll learn how to remove the thinking that frustrates users while protecting the thinking that helps them make better decisions. You'll explore purposeful friction, human agency, AI recommendations, automation, trust, research and what happens when the interface itself begins to think.Inside, you'll discover how to: Remove cognitive effort without removing meaningful choiceKnow when friction protects users and when it gets in their wayDesign AI experiences around ordinary human intentionsStop making users behave like prompt engineersDecide when AI should suggest, prepare or actDesign for appropriate trust rather than blind trustKeep human judgement meaningful as automation increasesTest what people understand and believe, not just whether they complete a taskApply the CLEAR Framework to human-centred and AI-powered experiencesAt the heart of the book is a simple idea: Good UX should remove unnecessary thinking. Great UX should encourage the right thinking.Whether you're a UX designer, UX researcher, product designer, product manager, developer, founder, student, digital leader or building AI-powered products, Make Me Think gives you a practical way to approach UX when technology is no longer simply waiting for instructions.This is not another book telling you that AI will change everything.It is a book about what we should do now that it already has.The future of UX will not be defined by how much human involvement we can remove. It will be defined by how intelligently we decide what technology should do and what should remain meaningfully human.Remove confusion, not thought.Reduce effort, not agency.Automate tasks, not humanity.Make people think when thinking matters.If you design, research, build or lead digital products, Make Me Think belongs on your desk.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/817/429/9798174299863_b.jpg", "price_data" : { "retail_price" : "37.80", "online_price" : "37.80", "our_price" : "37.80", "club_price" : "37.80", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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