{ "item_title" : "Making Advertisements and Making Them Pay", "item_author" : [" Roy S. Durstine "], "item_description" : "Originally published in 1920 this early work on advertising is both expensive and hard to find in its first edition. This is a fascinating read for any one in the advertising business or interested in the history of advertising, but also contains much information that is still useful and practical today. Many of the earliest books, particularly those dating back to 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original artwork and text.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/44/464/266/1444642669_b.jpg", "price_data" : { "retail_price" : "29.99", "online_price" : "29.99", "our_price" : "29.99", "club_price" : "29.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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