{ "item_title" : "Making It Easy for Patients to Say yes", "item_author" : [" Paul Homoly "], "item_description" : "Making It Easy for Patients to Say Yes reveals how to make case acceptance of complex care dentistry predictably successful. Its easy-to-read style and common sense approach to case acceptance has helped thousands of dentists increase their profitability and lowered their stress. The benefits from reading Making It Easy for Patients to Say Yes are: - Do more of the dentistry you love - Only after patients say YES can you use your clinical skills -Boost practice profitability - Successful case acceptance is a big part of practice prosperity and personal wealth - Create a successful case presentation process - Your team will OWN a case acceptance process that outlives any personnel changes - Enjoy greater confidence - By knowing how to talk about finances without angering or embarrassing patients, you'll welcome the experience of offering complete care - Never sound or feel like a salesman - You'll learn how to guide - not sell- dentistry, eliminating the fear of being diminished in the patient's eyes", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/97/762/894/0977628949_b.jpg", "price_data" : { "retail_price" : "19.95", "online_price" : "19.95", "our_price" : "19.95", "club_price" : "19.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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