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Making Media Content|John A. Fortunato

Making Media Content : The Influence of Constituency Groups on Mass Media

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Overview

Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of

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Details

  • ISBN-13: 9780415649841
  • ISBN-10: 0415649846
  • Publisher: Routledge
  • Publish Date: December 2012
  • Dimensions: 9 x 6 x 0.56 inches
  • Shipping Weight: 0.79 pounds
  • Page Count: 264

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