{ "item_title" : "Making Over Martha", "item_author" : [" Julie M. Lippmann "], "item_description" : "Making Over Martha is a book written by Julie M. Lippmann that explores the transformation of Martha Stewart from a struggling caterer to a household name. The book delves into the details of Stewart's life, including her upbringing, her early career, and the challenges she faced along the way. Lippmann examines the key factors that contributed to Stewart's success, such as her attention to detail, her talent for marketing, and her ability to connect with her audience. The book also offers insights into the strategies that Stewart used to build her brand, including her use of social media, her partnerships with major retailers, and her focus on creating high-quality products. Throughout the book, Lippmann provides anecdotes and interviews with people who have worked with Stewart, giving readers a behind-the-scenes look at the woman behind the empire. Making Over Martha is a fascinating read for anyone interested in the business of branding and marketing, as well as for fans of Martha Stewart and her lifestyle empire.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/16/278/576/1162785764_b.jpg", "price_data" : { "retail_price" : "30.95", "online_price" : "30.95", "our_price" : "30.95", "club_price" : "30.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details