{ "item_title" : "Making Rain with Events", "item_author" : [" Tim Hayden", "Frannie Danzinger", "Shawn Lacagnina "], "item_description" : "Every marketing executive who invests in events as part of their marketing mix should do themselves a favor and read this book.-Joe Pulizzi, Founder of the Content Marketing Institute, and Host of Content Marketing World Scott Ingram has brought together some of the top ideas, and best practices from a team of modern marketing experts. Learn how to create an integrated event marketing strategy where the results look like 1+1+1=10 Peter Micciche, CertainAdding the final link in your integrated marketing chainAllison Saget, Author of The Event Marketing HandbookGet beyond event logistics and get revenue resultsMatt Heinz, Heinz MarketingConnect your content marketing and event marketing strategiesThom Singer, The Conference CatalystSet the tone for connectingMark Organ, InfluitiveMobilize your advocatesTim Hayden, TTH StrategyLeverage events as mobile momentsFrannie Danzinger, BizoGet more value from sponsors, and win when you're the sponsorShawn Lacagnina, SkylineMaximize your trade show investmentsAnita Covelli (Wehnert), ReadyTalkIncorporate webinars into your event marketing mixBrian Kardon, Lattice EnginesImprove event results with predictive marketingDebbie Qaqish, The Pedowitz GroupUnderstand your event marketing maturity and how to get to the next level", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/99/060/590/0990605906_b.jpg", "price_data" : { "retail_price" : "12.99", "online_price" : "12.99", "our_price" : "12.99", "club_price" : "12.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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