{ "item_title" : "Making Sense of Business Reference", "item_author" : [" Celia Ross "], "item_description" : "In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and academic and public libraries are at the heart of a growing need to research business questions. An accidental business reference librarian by trade, Ross explains how to provide quality reference help on issues from marketing to finance--for business people, students, and even business faculty. Honing in on fundamentals, this practical guide - Explains how to conduct the reference interview, with tips for helping clients help themselves - Identifies important business resources, both free and fee-based - Offers chapters devoted to industry and market information; small-business needs; international business research; investing and the stock market; and marketing and demographics A detailed bibliography functions as both a standing reference for desk use as well as a collection development aid for building a core business collection. Including numerous illustrative case studies, Making Sense of Business Reference takes the guesswork out of doing business research.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/0/83/891/084/083891084X_b.jpg", "price_data" : { "retail_price" : "52.00", "online_price" : "52.00", "our_price" : "52.00", "club_price" : "52.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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