{ "item_title" : "Making Sense of Dental Practice Finance", "item_author" : [" Mervyn Bright", "Sau-Kee Li "], "item_description" : "The training and culture of dental practice is based on clinical treatment and patient care. However in order to run their practices efficiently dentists and their staff must have business acumen and knowledge for which most are unprepared. This clear and authoritative guide presents the facts of practice finance explains how practice income can be maximised through its various sources and identifies the pitfalls and opportunities for further development. The 'New Contract' and reforms to the NHS system emphasize the need for the dental profession to respond effectively to the changed environment and this concise and comprehensive reference has been designed to meet this need.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/85/775/065/1857750659_b.jpg", "price_data" : { "retail_price" : "62.99", "online_price" : "62.99", "our_price" : "62.99", "club_price" : "62.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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